Mutual of Enumclaw
Modern Design and Data-Driven Optimization for a Better Member Experience
Mutual of Enumclaw is a member-focused insurance company that has partnered with Smooth Fusion since 2016. Over the years, our collaboration has focused on creating a modern, user-friendly website experience while supporting their ongoing digital marketing and optimization goals.
The Challenge
Mutual of Enumclaw wanted to refresh the design and functionality of their website to better serve members and prospects. They also needed a trusted partner to provide ongoing development and marketing support, including:
- Implementing updated page designs to modernize the site’s look and feel
- Optimizing the site for better performance and engagement
- Conducting custom A/B testing to identify high-performing design and content variations
- Setting up advanced tracking and analytics through Google Tag Manager
The Solution
Smooth Fusion implemented new page designs that aligned with Mutual of Enumclaw’s brand and user experience goals. For this project, our work included:
- Modern page designs to enhance usability and appeal
- Custom A/B testing to guide design and content decisions with real data
- Advanced analytics setup through Google Tag Manager for accurate tracking and reporting
- Ongoing optimization and support to ensure the site continues to meet evolving business needs
The Result
With a modernized design and continuous optimization, Mutual of Enumclaw’s website provides a better experience for visitors, delivers data-driven improvements through A/B testing, and enables the marketing team to track and personalize user interactions effectively.
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