Soarion Credit Union Website Rebrand
Major Rebrand of a Trusted Credit Union's Website
Smooth Fusion first partnered with Air Force Federal Credit Union (AFFCU) in 2021 to rebuild their website on Progress Sitefinity CMS, creating a scalable, feature-rich platform tailored to their needs. When AFFCU rebranded to Soarion Credit Union in April 2024, they returned to Smooth Fusion to update the site with their new name, brand, and identity—leveraging the strong foundation built during the original rebuild.
Challenge
Soarion Credit Union needed to introduce its new brand across its digital presence without disrupting the powerful functionality or member experience established in the 2021 rebuild.
- Ensure a seamless transition from AFFCU to Soarion Credit Union with zero downtime.
- Apply the new brand identity across every page and user touchpoint.
- Preserve the Sitefinity-based enhancements, including custom DXFusion modules, widgets, and integrations.
Solution
Building on the solid Sitefinity framework we implemented in 2021, our team executed a full site rebrand with precision and efficiency.
- Updated the website with Soarion’s new visual identity, including logo, color palette, and typography.
- Retained the existing Sitefinity platform and DXFusion libraries to maintain enhanced functionality.
- Ensured full responsiveness and design consistency across desktop, tablet, and mobile devices.
Results
The rebranded website launched in sync with Soarion’s public rollout, delivering a fresh look without sacrificing performance or features.
- Complete visual rebrand applied across the entire site.
- No loss of custom features or integrations from the original 2021 build.
- Smooth member experience with uninterrupted access to online services.
Impact
This project reinforced the long-term value of the 2021 Sitefinity rebuild, showing how a strong foundation can adapt to future needs like a full brand transition.
- Seamless brand launch that reflected Soarion’s updated vision.
- Continued operational stability with Sitefinity’s robust CMS and DXFusion enhancements.
- Future-ready foundation for ongoing growth and new functionality.
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