City Bank Website Redesign
Modernizing a Longstanding Sitefinity Implementation for a Better User Experience
City Bank first partnered with Smooth Fusion years ago to build their original website on the Progress Sitefinity platform. In 2023, they returned to Smooth Fusion to rebuild their site on Sitefinity, this time with a refreshed design, modernized features, and an enhanced user experience that better serves their customers’ needs.
Challenge
City Bank needed to update their long-standing Sitefinity website to match evolving customer expectations while preserving the reliability and functionality they depended on.
- Create a fresh, modern design that reflects City Bank’s brand and vision.
- Improve navigation and usability for both desktop and mobile visitors.
- Maintain the stability and flexibility of the Sitefinity platform while upgrading its capabilities.
Solution
Leveraging our deep knowledge of City Bank’s existing Sitefinity environment, we rebuilt the site with a focus on design, performance, and user experience.
- Implemented a complete redesign to give the site a modern look and feel.
- Enhanced user experience with improved navigation, layout adjustments, and optimized mobile responsiveness.
- Continued using Sitefinity for content management to ensure easy updates and scalability.
Results
The new City Bank website launched with a polished design and functionality that met both marketing and customer needs.
- Modernized functionality that better reflects City Bank’s brand.
- Improved usability across devices, leading to a smoother customer journey.
- Reliable performance backed by Sitefinity's enterprise-grade content management system and architecture.
Impact
This rebuild strengthened City Bank’s digital presence while continuing the long-term partnership with Smooth Fusion.
- Refreshed online experience that meets today’s user expectations.
- Sustained stability and scalability with Sitefinity CMS.
- Strengthened collaboration built on years of successful Sitefinity work together.
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