dxfusion logo - a digital solution for banks and credit unions

A Modern Content Management and Digital Experience Platform for Banks and Credit Unions

Our team at Smooth Fusion has been designing and building websites for more than twenty years—and for 15 of those years, we have been working with financial institutions.  

Over the years, our team has learned a lot of best practices for designing and implementing websites for banks and credit unions. The culmination of our experience is DXFusion Financial.  

Features You and Your Customers Expect 

DXFusion Financial has widgets, modules, and features already built in to the platform — features that your customers expect when visiting a bank or credit union website. 

mortgage calculator

Loan Calculators 

Mortgage and other loan calculators can be easily added to any page with a simple drag and drop. Especially useful for calculating fixed loans, calculators give your customers a simple way to determine the monthly payments of a loan. 

secure hosting compliance lock icon

Security and Compliance 

DXFusion Financial is designed to meet ADA compliance guidelines and is hosted on a cloud hosting provider that meets regulation standards for banks, credit unions, and other financial institutions.  Smooth Fusion is HIPPA/HITECH and PCI compliant, experienced with ADA and GDPR compliance and has an Information Security Response Program, requires annual privacy and security training for all staff, and has processes in place for the collection, storage, retention, and sharing of customer data. 

employee directory search

Banner Alerts and Notifications

DXFusion Financial has built-in customizable page banner alerts and notifications. Also called notification bars, these are displayed on the top of your website and provide site visitors with important information, whether that is an alert letting them know lobbies are closed, highlighting a new product offering or service, displaying promotions, or any other important information. 

location finder - map

Managing Branch Locations 

Managing locations and the types of services available at each is simple with DXFusion Financial. The location finder provides your customers with an intuitive search experience that displays helpful branch information and is easily managed on the back end of your site.

Rate Management and Display

The rates module allows you to manage and showcase rates, while providing clean and user-friendly rates tables for your website. You can even personalize rates based on the location of your site visitors.

See DXFusion Financial in Action

It is simple. You should not only love your website, but it should be easy to use, easy to update, include everything your financial institution needs to succeed, and have options for advanced marketing capabilities that help your website stand out from all the other financial institution's websites. 

The short videos below will give you a glimpse of DXFusion Financial's capabilities. 


Love Your Website 

We find that many marketers at financial institutions are not in love with their website. There is no reason why you shouldn't love your bank or credit union website.  And you shouldn't only love your website, but you should be proud to drive traffic to it because you know it represents your brand and serves your customers well. 

Customer Journey and Personalization 

Get advanced marketing capabilities with DXFusion Financial. Powered by a separate software-as-a-service called Progress Sitefinity Insight, which connects to your CMS to share data between the two platforms. 

Make Changes without a Developer 

Among the most common things we hear when talking to marketers is that they are frustrated by the inability to make changes to their website without waiting on IT staff or a developer.   One of the great things about the Progress Sitefinity Platform and DXFusion Financial is that marketers not only have the tools they need to make content changes but also the ability to create new pages without waiting for outside help. 

Functionality that Financial Institutions Need 

In addition to the out-of-the-box capabilities of Sitefinity, DXFusion Financial comes with a suite of modules and widgets commonly needed on financial institution websites.  These tried and tested modules provide excellent reliability and help you save budget because you don't have to reinvent features that most banks and credit unions require. 

Easy to Use 

DXFusion Financial is built on the award-winning Progress Sitefinity content management and digital experience platform and complemented by Smooth Fusion's custom modules specifically designed for financial institutions.  Progress Sitefinity ranks among the top of easy-to-use platforms. And in this video, we will show you just how easy it is. 

All The Right Ingredients

For a Powerful Digital Experience Platform

You can be confident that you are getting a complete digital experience platform that meets the demands of customized, personalized, and powerful digital customer experiences. Here are just some of the features that make up DXFusion, but with Sitefinity CMS and the support of Sitefinity-certified developers and experienced UX designers, your digital experience platform can be customized as much or as little as you wish to align with your organization's digital goals and objectives.

  • Power, security, scalability, and easy-to-use content management with Sitefinity CMS
  • Integrate with other systems like your CRM, e-commerce, sales, marketing, etc.
  • Cloud hosting on Microsoft Azure keeps your site secure and compliant - ISO, SOC, and PCI
  • Our proprietary Lodestar discovery and design process ensures all requirements are met 
  • Create personalized content, perform A/B tests, and easily publish blogs or news updates
  • Automatic version upgrades, security patches, and updates to keep your CMS up-to-date
  • Custom widgets, modules, and features that are easy to manage on the back end
  • Customize as much (or little) as you want, build more pages, and add more modules and widgets
  • Ongoing support and maintenance from an experienced Sitefinity team

What is Included

We keep your site and underlying platform upgraded and updated, including updates to integrations and modules. 

DXFusion sites are automatically upgraded and updated in coordination with your team. Whether it is security patches or upgrades that include new features, you will enjoy the latest versions of Sitefinity and the DXFusion features and modules.

Next, we implement your site on the award-winning Progress Sitefinity content management platform.

Your implementation will include a UI toolkit to make building and maintaining pages easier and to create consistency throughout your site.

After launch, we manage the hosting of your website in the Microsoft Azure cloud. 

Azure is Microsoft’s suite of cloud computing services. Our team has been hosting Sitefinity websites on Azure for many years. Azure is secure and offers practically unlimited scalability. 

When necessary, we are here to add new features and integrations. Smooth Fusion is here for you when a new system needs integration or when you want to add site functionality that requires developer assistance. Actually, we are here for whatever you need.

We support you as you maintain your content and build new site pages. Your Sitefinity Experts™ at Smooth Fusion are among the best at supporting Sitefinity users and at providing ongoing site maintenance. We support your team at whatever level makes sense for you.

First, we guide you through our proprietary discovery and design process, called Lodestar, to plan the right digital solution for your needs.

You can learn more about the importance of website discovery and design here.
long term value chart with astronauts and spaceship

Long-Term Value

Progress Sitefinity has a major version release every year, and Smooth Fusion will keep your DXFusion site up to date. Your investment in writing and organizing content will provide long-term ROI. Even when you are ready for a whole new look, the underlying platform and functionality will remain. That means less expense, a faster design refresh, and less retraining.

When your branding changes or you are ready to have a new look, your UI toolkit can be updated, and even all new frontend pages can be built if desired, right on the same installation in which you have already invested. But you also may find that with the increased ease of making incremental changes to your site, your site can stay fresh without a rebuild. 

You can say goodbye to starting over.

Headless Capabilities

Progress Sitefinity is a CMS with headless capabilities. That means that Sitefinity can organize and drive content for more than just your website. In this multichannel and omnichannel world, mobile apps, digital signs, and other systems can access the content that is stored and maintained in Sitefinity.

With Progress Sitefinity as the cornerstone of your digital experience platform, you will have the power to deliver exceptional and consistent digital experiences to your customers and prospects.

long term value chart with astronauts and spaceship

A Digital Experience Platform that is...

With DXFusion, costs scale as you grow your digital experience platform. You can start modestly if you desire, expand to include personalized content and additional integrations, and eventually grow to a full Sitefinity Insight implementation to streamline analysis, gain actionable insights, and enhance your marketing effectiveness. 

Wherever you start, when you are ready for more functionality, integrations, and features, you are already on the platform you need to be the core of a complete digital experience platform.  

Progress Sitefinity CMS is ranked among the top content management systems by both G2 and TrustRadius. However, a primary reason Smooth Fusion standardized on Sitefinity more than a decade ago was because, when properly implemented, sites built on Sitefinity are exceptionally easy to maintain. The UI toolkit, design blocks, modules, and integrations that DXFusion adds to Sitefinity make it even easier to maintain the content that powers your digital experience platform.

DXFusion is a website solution that meets you where you are and grows with you. Scalability is among its greatest strengths. A digital experience platform is not one size fits all. Every organization has its own requirements and DXFusion is designed for scalability. 

Progress Sitefinity is among the most scalable platforms on the market. It provides enterprise-level stability while allowing the customer to start with robust content management at affordable licensing. Sitefinity has a whole array of powerful out-of-the-box features for you to grow into, including online marketing features and the digital analysis and personalization of Sitefinity Insight. 

Cloud hosting by Microsoft Azure also offers all the power and scalability you will ever need. We can manage the cloud hosting for you, you can manage it yourself, or you can use Sitefinity Cloud, the managed hosting offering from Progress. 

While DXFusion comes with many features your website will need, Smooth Fusion’s design and technical experience with Sitefinity enable the platform to scale to include the customizations, integrations, and additional features. 

DXFusion is built on Progress Sitefinity CMS, hosted on Microsoft Azure, and managed by Smooth Fusion.

Progress places security at the top of their priorities, with a designated security team, comprehensive vulnerability and security incident management, and proactive monitoring of security bulletins.

Microsoft Azure uses physical, infrastructure, and operational controls to provide multi-layered, built-in security and threat intelligence across their multiple physical data centers. Azure also offers more than 90 compliance certifications.

The Smooth Fusion team is experienced with privacy and security. Smooth Fusion has built secure software and managed security solutions for two decades. We maintain a formal Information Security Program, a Disaster Recovery Plan, provide annual privacy training for all employees, and have processes in place for the collection and handling of data. 

Progress Sitefinity provides user-friendly content management, digital asset management, content personalization, multilingual support, workflows, integrations with other platforms, and more. You can even leverage Sitefinity Insight to engage and convert site visitors by streamlining digital analysis and content optimization. 

In addition to all the capabilities of Sitefinity, DXFusion comes out-of-the-box with a suite of commonly needed modules and integrations. And because of the flexibility of the Sitefinity platform, Smooth Fusion can add any customizations you require, including custom content modules, integrations, and design.

Take the Next Step

Use the form below to contact a DXFusion specialist to schedule a personalized demo and take the next steps in determining if DXFusion Financial is the right fit for your financial institution. 


DXFusion FAQs

Since DXFusion is built on Sitefinity, it has all the SEO capabilities that a modern website needs to improve site performance and optimize pages for search. 

The platform allows you to manage and control URL settings like canonical URLs, generate sitemaps to submit to search engines, and you can also manage and edit metadata and open graph settings for social sharing. 

We also offer SEO services specifically designed for websites built on Sitefinity which focus on website performance and page optimization with the goal of increasing rankings in search results.

Yes.  You can integrate your CRM with Sitefinity.  Sitefinity offers some out-of-the-box integrations with some of the most common CRM and marketing automation solutions on the market including Eloqua, HubSpot, Marketo, Salesforce, and Sharepoint. 

Yes. Your site will include a blog module that has all the functionality marketers need to create content and share with your customers. 

Yes. Many banks and credit unions have been using Sitefinity for many years. Sitefinity is among the top enterprise-level content management and digital experience platforms on the market.

There are many reasons why DXFusion is built on Sitefinity CMS but here are the top reasons:

  • Many website platforms built for banks and credit unions are implemented on a proprietary CMS or on a very limited platform that has very limited flexibility. With Sitefinity, you get a full-featured, mature content management system that is enhanced every year by the team at Progress Software. 
  • Sitefinity is one of the most user-friendly website platforms and was named a leader in a G2 Report for Digital Experience Platforms, which brings together reviews from real software users. 
  • Sitefinity is built with security and data privacy as a top priority.
  • Not only is Sitefinity one of the easiest platforms to maintain, the UI toolkit, design blocks, modules, and integrations that DXFusion Financial includes make it even easier to maintain the content that powers your digital experience platform.
  • Progress Sitefinity is one of the most scalable platforms on the market so adding new functionality, customizations, integrations or additional features are easy to do as your financial institution grows. You won't be confronted with the limits that you may have experienced with other platforms. 


DXFusion Financial comes out of the box with a suite of commonly needed modules and integrations for banks and credit union websites like loan calculators, location finder, banner alerts, notifications, and modules to manage and display employees that are in direct contact with your customers.

Any additional customizations you require, including custom content modules, integrations, and design can be added with the help of our developers due to the flexibility of the Sitefinity platform. 

DXFusion is not only built on one of the easiest-to-use content management systems but is designed and developed in a way that makes it easy to add more pages and grow your website without needing help from a developer. 

Yes. Our team at Smooth Fusion will train your team on not just how to use DXFusion Financial but also teach you best practices to ensure you are utilizing all the features for your institution. Additionally, Smooth Fusion provides many free resources for training your staff and an email newsletter called the Sitefinity Satellite to help you take your Sitefinity skills to new heights. 

No.  You do not need to know any code to make changes to your site or even to create new pages. Sitefinity does allow content editors to make changes using HTML, but this is only an option for those comfortable with doing so.  DXFusion Financial was created to be as simple as possible for marketers and content editors so that updates can be made without developer intervention. 

Cloud hosting is now common among financial institutions and Microsoft's Azure cloud service platform is a reliable and secure solution that expands the security and compliance capabilities of your website. Azure meets legal and regulatory standards to meet the requirements of providing cloud services for financial institutions, including providing SOC attestation reports and audits for pursuing FFIEC compliance. Microsoft is a leader in providing compliance offerings. 

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More articles and downloads from Your Sitefinity Experts™ are available on our Resources page.