West Texas Builder Enhances Website for Today’s Home Buyer
Betenbough Homes needed to revamp their outdated website to enhance the home-buying experience and make it easier for buyers to find their perfect home.
The Challenge
Over the last 20 years, the home-buying experience has changed dramatically. Buyers used to rely heavily on real estate agents and in-person tours. Today, over 95% of home buyers start searching for a new home online, many narrowing down choices before speaking to an agent.
While searching for a new home, buyers want to see home listings with up-to-date inventory and pricing, including high-quality visuals, virtual tours, and ways to easily filter home listings by their preferences.
While Betenbough had some of these features, their previous site was built on a platform that limited their ability to control content and customize their website, making it more challenging to meet the expectations of the modern home buyer.
They needed a modern, flexible website on a future-proof CMS platform to enhance the home-buying experience and streamline content management.
The Solution
To address Betenbough Home's challenges, they partnered with Smooth Fusion to rebuild their site on Sitefinity. They leveraged the platform's flexibility to build custom widgets, modules, and content types, making it easier for their team to create and organize content quickly.
On the front end, the home-buying process is now simple and engaging, with an interactive map that allows users to filter by region, price range, home features, community preferences, and more.
Smooth Fusion built a custom integration with Betenbough’s internal systems, which allows the site to display home and community information in real-time, including availability, pricing, and images to site visitors.
The new website is built on the Sitefinity ASP.NET Core Renderer, a flexible and future-proof framework that has improved site performance and allows it to integrate easily with other technologies.
This transformation empowers Betenbough Homes to deliver a seamless digital experience, making it easier for buyers to find their ideal home while showcasing the company’s impact on the communities they serve.