Building a Modern Financial Institution DXP

dxfusion financial launch graphic with rocketship launching
Written By Todd Knowlton

As you probably already know, digital experience is a term that describes an interaction that takes place using digital technologies. And a digital experience platform (DXP) is a collection of integrated products and services that help you deliver a consistent digital experience to customers. If you want to learn more, we have another blog post describing a DXP.

For financial institutions, it has never been more important to deliver a consistent digital experience. Having a basic website is no longer enough. But jumping straight into a full DXP is a lot to do all at once. So Smooth Fusion has created DXFusion Financial to help banks and credit unions get started on the road to a DXP and grow with you as you add to it. 

dxfusion digital experiences - cta


Common Website Frustrations

Having served financial institutions for 15 years, our team has learned a lot about the frustrations that banks and credit unions often experience when it comes to their marketing sites. 

  • Many financial institution marketers don’t love their websites, and are not proud to drive potential and existing customers to their sites. 
  • Many bank and credit union websites are not easy to use or limit the marketers’ ability to add pages or change content. 
  • Often we hear that marketers cannot make the changes they need to make without waiting on IT or a web developer. 
  • Finally, many sites have little or no advanced marketing capabilities, such as tracking customer journeys and personalizing content. 

The team at Smooth Fusion has taken the best practices we have learned over many years and created DXFusion Financial - a modern content management and digital experience platform for banks and credit unions. 

A Custom Web Design on a Powerful CMS with Secure Hosting

DXFusion Financial is not another financial institution website template. With DXFusion Financial, banks and credit unions get a full design and discovery process that results in a custom design that fits the unique requirements of each institution.

That design is applied to a website built on the powerful Progress Sitefinity content management and digital experience platform, and includes a suite of modules and widgets commonly needed on financial institution websites. But because of the flexibility of Sitefinity, there are virtually no limits to the functionality and integrations that can be added. 

DXFusion sites are hosted on Microsoft’s Azure cloud platform, providing the security and compliance your IT team requires. 

The Best Solution for Financial Institution Sites

We believe that DXFusion Financial is the best solution available for financial institution marketing sites because you get: 

  • a custom site, not a limited template; 
  • the enterprise-level power and ease-of-use of Progress Sitefinity;
  • functionality and modules built with financial institutions in mind; 
  • ADA compliance;
  • multilingual support;
  • cloud hosting with Microsoft Azure; and
  • design, implementation, maintenance, and support from Your Sitefinity Experts at Smooth Fusion.

DXFusion Financial is the cornerstone of an evolving digital experience platform. Contact our team to get a demo or learn more about our services.