FinTech/MarTech Fanatic | Community Bank/CU Supporter | Blogger | Web Development | IT Nerd | Financial Institution Risk Management/Cybersecurity Expert
Dusty is a customer success manager at Smooth Fusion, which means he helps to ensure that we understand our customers' business challenges, goals, and operations and that the work we do is aligned with their mission, vision, and requirements. You can connect with Dusty on LinkedIn.
Dusty has a bachelor’s degree in Business Administration from Wayland Baptist University and has ten years of financial institution IT and operations experience. He lives happily in Lubbock with his wife and four kids and enjoys grilling out, swimming, running, disc golf, writing music and volunteering at church.
Read Dusty's Articles:
Blog Articles that help financial institutions create better websites and digital experiences.
Dusty takes the decade of experience he has in the financial industry with his knowledge of technology to write articles that aim to help banks, credit unions, and other financial institutions navigate the complexities of modern website technologies, utilize digital tactics to meet their goals, and gain insights into new ways they can reach their audience online.
Third-Party or Custom Financial Calculators?
In this article, I will explain why your financial institution should consider custom-built calculators for your site instead of using calculators from a third party.
Drive Customer Engagement
Imagine that a client comes to your homepage and uses your auto loan calculator. From that point forward, you could continue to drive that prospect to engage with your auto loan content by offering personalized auto-loan rates, loan officer contact information, and an application call-to-action that could all be displayed on any future pages they choose to visit.
Eliminate Bugs and Elevate Security
Having custom-built calculators designed specifically for your site means you only need to maintain patching and updates in one place, which ensures that all components on your site are in sync and secure.
Consistent Look and ADA Compliance
Although it may seem obvious, one of the most important reasons to have custom-designed calculators on your site is that it not only creates a seamless look and feel that matches your brand colors but also shows your FI is dedicated to ADA compliance.
Learn about the author, Dusty Ellis.
Ready to make something great?